Search Engine Optimization                                            MIT License | v1.1.0

Materials: flat wall surface, one broadsheet newspaper page, paper mounting adhesive, a straightedge, a black pen for writing, one red marker, and two participants designated as Draftsperson 1 and Draftsperson 2.

Installation: Mount one broadsheet newspaper page folded in half vertically flat against the wall at eye level.

Execution: 
Draftsperson 1 secretly selects and records one target word on the page without disclosing it to Draftsperson 2.

Draftsperson 2 uses the straightedge and red marker to draw a straight line across the page from edge to edge at any angle.

Repeat the following steps until the target word is the only text within the active section:
1. Draftsperson 1 points to the section containing the target word, or to the section containing the larger portion of the word if the drawn line intersects it.
2. Draftsperson 2 uses the straightedge and red marker to draw a straight line across the active section, starting from a point on the most recently drawn line and extending across the section to an opposite boundary, dividing the text into balanced amounts between the two resulting sub-sections.

Draftsperson 2 fills the isolated section containing the target word solidly with the red marker.

Sign and date after all steps have been performed according to the instructions.

Draftsperson 1:                           Draftsperson 2:

Date:                                     Date: