Search Engine Optimization                                            MIT License | v1.0.2

Materials: flat wall surface, three broadsheet newspaper pages, paper mounting adhesive, a straightedge, a black pen for writing, three markers in red, green, and blue, and two participants designated as Draftsperson 1 and Draftsperson 2.

Installation: Mount three broadsheet newspaper pages folded in half vertically flat against the wall in a horizontal line at eye level, setting the spacing between adjacent pages and from the outer edges to the wall borders equal to one quarter of the page height.

Left Panel: Draftsperson 1 secretly selects and records one target word on the left page without disclosing it to Draftsperson 2, and Draftsperson 2 uses the straightedge and red marker to draw a horizontal line dividing the page into two equal halves. Repeat the following steps until the target word is the only text within the active cell:
Draftsperson 1 points to the cell containing the target word, or to the cell containing the larger portion of the word if the drawn line intersects it.
Draftsperson 2 draws a straight line perpendicular to the most recently drawn line segment, starting from the midpoint of that segment and extending to the opposite boundary of the active cell.
Draftsperson 2 fills the isolated rectangular cell solidly with the red marker.

Center Panel: Draftsperson 1 secretly selects and records one target word on the center page without disclosing it to Draftsperson 2, and Draftsperson 2 uses the straightedge and green marker to draw a straight line across the page from edge to edge at any angle.Repeat the following steps until the target word is the only text within the active cell:
Draftsperson 1 points to the cell containing the target word, or to the cell containing the larger portion of the word if the drawn line intersects it.
Draftsperson 2 uses the straightedge and green marker to draw a straight line at any angle across the active cell from boundary to boundary, dividing the text into balanced amounts between the two resulting sub-cells.
Draftsperson 2 fills the isolated polygonal cell solidly with the green marker.

Right Panel: Draftsperson 1 secretly selects and records one target word on the right page without disclosing it to Draftsperson 2, and Draftsperson 2 uses the blue marker to draw a continuous curved line across the page from edge to edge. Repeat the following steps until the target word is the only text within the active cell:
Draftsperson 1 points to the cell containing the target word, or to the cell containing the larger portion of the word if the drawn line intersects it.
Draftsperson 2 uses the blue marker to draw a continuous line in any shape or angle across the active cell from boundary to boundary without crossing itself or crossing any words, dividing the text into balanced amounts between the two resulting sub-cells.
Draftsperson 2 fills the isolated curved cell solidly with the blue marker.

Sign and date after all steps have been performed according to the instructions.

Draftsperson 1:                           Draftsperson 2:

Date:                                     Date: